I usually try to sell mine on the pet market or I have gotten to a point at this point where I welcome the free advertising, i put buisness cards(I made them myself with Avery and Microsoft word) in 3 different TSC and I've got word of mouth out among my co-workers and neighbors, plus wih Facebook I have them in a county trading post as well.
Even taking the buns to the store with me as gotten a few sold for me. if they don't sell- at least with my holland and velveteen Lops, I hang onto them until they do. Having done rabbit rescue on the side of my rabbitry before it is SEVERALLY hard in my area to rehome pet bunnies, but I try to do some every easter no matter what.
I do raise New Zealands for show and other and it has still taught me quite a bit about animal husbandry and raising the babies, what to look for etc. Just with the Hollands, I still get the few select babies that need to be 'culled' since they don't conform to breed standard, my first buck, Blaze didnt' conform, but I kept him, he was bred out once, before I had really gotten into showing much- and really before I learned type- and then I kept him, unfixed as a pet until he died. I've got one rabbit right now that I took on in a trade to get rid of the mini rex to a breeder for a Holland Lop doe, and I'll keep her until the day she dies as well, because she has horrible teeth, her bottoms over grow her top, her top teeth are curving backwards. I keep her comfortable. If someone comes along and is a breeder that is willing to take on the added responsibility sure, i'll let her go, but I made the trade without checking her teeth first so i made her my problem. I won't cull her out, she may get spayed and live out her life with my 5 year old retired doe.
But I have no reason and no means to even sell to a pet shop and with so many backyard mix breeders around me I don't even try to compete with them.
Just yesterday I gave one Holland Lop baby away. She wasn't show quality, brood if anything, and I spent 2 hours walking around Tractor Supply with them helping them chose what they needed and answering any questions. I gave her my cell number and she had my email address and I told her if for any reason you can not keep her, I will take her back. She made the promise to get her fixed, she didn't want 100's of bunnies either, just the one for her daughter to do homework with and play and love. The girl did all the research before deciding on Mini Rex or Holland Lop. I happened to only have HOllands (I have New Zealands and Velveteen Lops as well) that were her list. I don't mind at all.
Second story, I was contacted, earlier this year, by a women that has wanted Dutch from me for over a year. My gut was telling me no, but I went ahead anyway, I was getting out of them. I sold her my tort doe and my sweetheart steel doe- as pets. Well she calls me up 2 weeks later saying the tort doe died and she didn't know why. I didn't either and asked what had happened. She didn't know. Okay but the steel was fine. I made the offer to buy the steel doe back, but she said she was okay with just the steel doe. I found a person to sell my blue and gray dutch to, western side of the state, the youth was super interested and he couldn't find any near him, and he could recite the standard to me for body type, so I knew he had done his homework. Come to find out, they already had a steel doe, and when he got the pedigree for my gray and my blues, he was like that's the same breeder as my steel doe! I'm getting said steel doe back later this summer, and she's no where near the sweetheart she used to be, something happened to her at this other ladies place and she's aggressive, and not so friendly anymore. They got a litter out of her and once it's weaned, they're going to return her to me so I can get her spayed and she'll live out the last of her years back with her breeder(me). I worry about selling to pet homes more so, so I'm moving to more "other" use breeds so I don't have to think or worry on pet homes, but I'll always have my hollands to worry about.
