Yes, peta's ads suck. I mean, whose the target for this ad? Clearly men. The target male don't care about fur, he cares about the naked woman. It's not sensationalist enough- even for peta's standards. Also, I can't find the ad but google Penn and Teller's show Bulls**t. They had a show on peta in their second season.
The HSUS and CHS are both leading in false information after peta too. I mean, the Canadian humane society is blathering about white coats on their site in an effort to obtain more donations. White coats are AGAINST regulation and any crew caught with them are fined. The hunt is too valuable and dangerous to go risking something like that. Trust me, I live in Newfoundland and know plenty of men whose livelihoods rely on the annual seal hunt. The fact that Newfoundland became a settled colony was based on the reliance of the seal hunt for sustenance in the winter. It's part of the history of this place and many others. While I don't condone the killing of any animal, I recognize its purpose in our society today. What would peta do if no seals were killed each year? Humans took the main food source from them and they reproduce at alarming rates, with nothing to eat what will happen to them? They would have to be culled to maintain healthy numbers. Yet, while peta is raking in the cheddar on white coat sea hunting, they're murdering thousands of adoptable dogs and cats a year. Unbelievable.
*I used to be a part of the peta cult, I am ashamed of my past but here I am.